DJ ALA cherishes his experience, which dates back to 1989, as a messenger and a conscientious motivator of the crowd. Although his eclectic taste allowed him to master his skills in hip-hop, funk, and house formats, ALA insists his passion is rooted from a musical influence molded from icons such as Stevie Wonder, EWF, and Prince. Yet, as with any worthy endeavor, ALA always strived to redefine his musical identity and in the late 90’s discovered an affinity for the powerful music of the underground. DJ’s such as Tony Humphries, Blaze, Masters at Work, and other influential House notables became sources of inspiration for ALA’s sound. His soulful collections, Mar Del Sol and G Lounge, brought international attention to this groove master as each compilation was aired on regular top 10 rotation on many streaming radio stations around the world in 2003. It is his signature sound that he hopes will take listeners in a journey from a funky frenzy to a deep, sexy, & soulful euphoria. ALA’s ability to move the crowd earned him invitations to play across the globe. From San Francisco to New York, he has graced the decks of many notable venues around the country including Balance @ King-King (LA), APT (NYC), Pink (SF), End Up (SF), Hyde Park Café (Tampa), Karu & Y (Miami), Boston, Lotus Sound Bar (Honolulu), DEEP (LA), and the legendary Boom Boom Room in Chicago to name a few. He even once showcased his sexy grooves at the grotto of the Playboy Mansion. On the heels of his popular Dive Radio show, this jetsettin DJ has recently taken the international stage with successful gigs in Manila, Boracay Island, Amsterdam, Montreal, London, Brasil, Bordeaux, Royan, France and has twice headlined the infamous soulful club Djoon in Paris. Yet with such a hectic schedule, he still holds down one of the longest running deep house nights in San Diego, DIVE, every Saturday at Candelas Lounge, where you can catch him spinning his token deep soulful sounds with regular guests from around the world.